Nordstrom Retail Hub
Enterprise tool to help Brand Specialists
organize inventory, plan purchase orders, and evaluate item sales
OVERVIEW
WHAT IS RETAIL HUB?
A Nordstrom enterprise platform that is a hub-and-spoke model that offers Brand Specialists and Merch Analysts access to a wide variety of applications that help them plan item inventory/purchase orders, evaluate item sales, and maintain item information.
ITEM MANAGEMENT APPLICATION
I am currently supporting the Item Management application on Retail Hub, a product information management tool.
The Problem: Brand Specialists/Merch Analysts are responsible for maintaining the integrity of ALL product information at Nordstrom. Today, that is done manually through Excel and in an outdated item management program. My responsibility is to design a new workflow experience for complex maintenance tasks.
The Solution: Currently a WIP.
The Process: Partnered with Business Process Analysts to understand business process flows, create user flows, explore different concepts with low-fidelity wireframes, partner with UX team on design pattern discussion and definition, built several prototypes for usability testing.
My Role: UX Designer II, owning the Item Management application and experience.
Tools: Figma
Artifacts: User flows, low-fidelity comps, low-fidelity prototypes in Figma
Team: The Merch Platform/Retail Hub UX Team consists of 5 designers, 2 UX researchers, and 2 content designers.
